Requirement: Website Redesign
HFS Developments is a joint venture company formed by Hammersmith & Fulham Council and Stanhope Plc in 2014 to build new homes for local people and for market sale on council sites across the borough.
The website needed to be simple, functional and easily updated to provide information on the progress of each property development scheme. It also needed to have considerable spare capacity due to the potential for future projects.
The target audience – both in age and web abilities – is broad, therefore being able to easily access key information is vital.
We created a tiled ‘newspaper / bulletin board’ design wire-frame in a bold and visual style with easy entry points to all of the top level pages. It allows for greater flexibility and ease when incorporating future updates on developments or news etc. It also portrays a softer, less corporate and more conversational feel to increase resident engagement.