Requirement: Identity / packaging / website

The challenge

Balloominate is a fun, exciting concept selling LED light-up party balloons. We were briefed to create a new logo, brand identity and packaging to launch the product range in an established market. We were tasked with injecting magic and appeal into the pack design and identity to create instant desire and standout shelf appeal for parents and children alike, while maintaining a trustworthy and credible feel to compete against leading players.

The solution

Since launch, Balloominate has rocketed to become #2 in its market with a global tie-up with Amscan Inc.: the world’s largest designer, manufacturer and distributor of decorated party goods and party accessories. Balloominate has also expanded its range with several line extensions including its very entertaining interactive ‘Balloonatune’ musical balloons!